Writing
Press releases, blogs, web pages, and project spotlights, researched and written to inform readers, rank in search, and move people to act. A selection of published work is below, with links to each piece.
Project spotlights
For each spotlight I gathered information from every party involved, directed photography, wrote the story, and produced and published the social content across platforms.
A custom neon lighting feature story, from photographer direction to published social content.
A REVI system spotlight pairing on-site film with a written story of the install.
An on-site and in-studio feature on the lighting behind a marquee zoo exhibit.
Press releases
Written, published to EIN Presswire, and distributed to 20+ outlets, with social campaigns produced alongside each.
Product launch announcement for the Eluxtra ProFlex line.
Announcement introducing Advatek pixel controllers to the catalog.
A corporate announcement written in collaboration with the City Theatrical team.
Launch release paired with an overview video I produced from outline to final edit.
Blogs & web pages
Outlined, researched, and written, with graphics created and pages built to support search and sales.
A blog and page outlining the custom services offering, with graphics and social to match.
An educational piece on hospitality lighting, designed and published end to end.
A market-specific landing page built for the custom home audience as part of the REVI launch.
A parallel landing page targeting the commercial market with tailored messaging.