Writing
From press releases to blogs and project spotlights, each written piece is tailored to an objective. This can be to promote a brand, engage specific audiences, rank in search, or drive conversions.
For these spotlights I gathered information from every party involved, directed photography, wrote the story, and produced and published analogous social content across platforms.
A REVI system spotlight pairing on-site film with a written story of the install.
An on-site and in-studio feature on the lighting behind a marquee zoo exhibit.
A custom neon lighting feature story, from photographer direction to published social content.
Outlined, researched, and written, with graphics created and pages built to support search and sales.
A blog and page outlining the custom services offering, with graphics and social to match.
An educational piece on hospitality lighting, designed and published end to end.
A parallel landing page targeting the commercial market with tailored messaging.
Written, published to EIN Presswire, and distributed to 20+ outlets, with social campaigns produced alongside each.
Launch release paired with an overview video I produced from outline to final edit.
A corporate announcement written in collaboration with the City Theatrical team.
Announcement introducing Advatek pixel controllers to the catalog.